BlueShift Digital SEO - Search Engine Optimisation

What we do – our services:

We empower you to serve your customers faster, better and more efficiently. We do this by providing integrated communication solutions to small and medium sized enterprises across the Somerset area and further afield with a total commitment to being your friendly local face on technology.

BlueShift Digital SEO

A web site which cannot be found easily is of little value to an organisation. With many millions of results now returned from most search engines for most queries, it is now very important to ensure your site is search engine friendly.

BlueShift Digital SEO works with you (and many other clients) to make sure that your web site contains the correct keywords, is visible to search engines and is being indexed efficiently, correctly and regularly by the major search engines and directories.

Working closely with both pay-per-click and natural listing operators, we maximise the exposure for your budget.

BlueShift Digital SEO works with clients spending in excess of hundreds of thousands of pounds every year marketing their web sites alone and the stakes are high.

Why not test it yourself?

Why not try “manor house to hire” in Google or even a query for our own service “web design uk” and you will see our web sites (Web-Design UK and Gerbestone Manor) are returned as the number 1 or 2 result from Google – the most popular search engine.

Now look again – 260,000,000 results for “web design uk” global search and many results for “manor house to hire”.

Why not try the phrase “beauty supplies” in Google and see our client Essential Beauty? They appear at a prestige top location in a market with many competitors.

What we do:

We have provided three main packages which are ideal for everyone from the small business to the international corporation.

For each package we review and where necessary change/improve all of the following sections of your site. Where work is required, this is included in the service costs, unless it takes longer than the time shown per package.

Basic Package: 1.5 hours development & 1.5 hours link building

Recommended for: Static / corporate brochure sites. £85 per month

Check, add and/or update META tags (e.g. keywords, descriptions) and page TITLEs.

Review and/or change web site copy - with professional editor and SEO consultant.

Review web site statistics to locate traffic sources and user page behaviour

Search query research with popular search engines – popular and relevant phrases

Dedicated link exchange & reciprocal link building time

Directory submissions to popular and relevant search engines / directories

Identification of “bad neighbourhood” presence in undesirable directories

Internal link analysis of web site and its navigation

Hosting of your site on our fast, reliable servers

Free transfer of all web site files and data with no downtime at a time to suit you.

PageRank™ monitoring

Sitemap, robots.txt and code appraisal

Standard Package: 2.5 hours development & 2.5 hours link building

Recommended for: Small E-Commerce/Content Managed sites. £145 per month

All of the above basic package features plus the following additional work:

Mod - rewrite for the site URLs & addresses to ensure that www.yoursite.co.uk/products.php?prodid=423%language=enus%referrer=g Becomes … www.yoursite.co.uk/used-cars-for-sale/vauxhall/astra/estate/3-door This is a major factor in both human web site friendliness and search engine optimisation for database driven and E-Commerce sites.

100% uptime service level agreement for your web site hosting 24 x 7 x 365 guaranteeing your site will be live continuously with very fast access times.

Competitor analysis – identify the keywords your competitors are using for their web sites and calculate effectiveness

Domain appraisals – is your domain name search engine friendly? We will check and recommend changes or alternatives.

Premium Package: 4 hours development & 4 hours link building

Recommended for: E-Commerce/Database driven sites. £200 per month

All of the above standard package features plus the following additional work:

Site framework review – is your web site structure and programming built to be search engine friendly from the start? Are site re-designs needed? We will do this work as part of the service.

Human conversion factors – Calls to action: You can generate traffic to the site but does this result in converted sales leads? (ie. Purchases) If not, we will make necessary changes to the site design, layout, features and interface to ensure that people find your site easily, locate the right product and make a purchase. Furthermore we help people return to your site on a regular basis by suggesting and implementing techniques such as newsletter sign-up and more.

Site navigation improvements – recreating page and menu structures to improve user and search engine friendliness

Pay per click management – we will manage an existing or new pay per click (sponsored listings) campaign for you with no hassle involved to ensure you receive value for money. This provides a guaranteed top position on the major search engines whilst in operation. (NB additional pay-per-click budget required: Guideline from £30 per month which is paid to the directories themselves once users click your advertisement).